Pureez asks: What does it take for Water to be Environmental?

Pureez asks: What does it take for water to be environmental?

Environmental Water...hmm. What makes water “environmental”? Well, for this I think we first need to look at environmentalism, and then at how water, water consumption, and finally, water services, factor into this.

Environmentalism: it ain’t easy being Green:

As always, I turn to Wikipedia, which has this to say about environmentalism and the environmentalist movement:

In general terms, environmentalists advocate the sustainable management of resources, and the protection (and restoration, when necessary) of the natural environment through changes in public policy and individual behavior. In its recognition of humanity as a participant in ecosystems, the movement is centered around ecology, health, and human rights.

As you can see, it’s about minimizing one’s impact on the earth and its natural resources. So being eco-friendly with your use of various waters or water services is not necessarily about consuming less or even destructing less. Instead, Eco-Friendly Water is really about the net impact of every action. Cumulatively, then, let’s look at water consumption. Tomorrow, that is!

Pureez: The Eco-Friendly Water Cooler

As many of you now know, recently there’s been a backlash against bottled drinking water.

Bottled water is good for your health? Cool down, check out the facts.

The Natural Resources Defense Council gives a less-than-glowing report on the bottled water industry. Is bottled water safe? Not particularly: it is about as safe as tap, if not less so, because it isn’t tested as often. Does bottled water hurt the environment? Absolutely! In addition to contributing to large amounts of plastic waste, we burn massive quantities of fossil fuels when we transport bottles of tap-quality-water across the country. When you consider that your local reserves are probably better, it’s a massive waste of resources.

And that leads us to the most troubling danger of bottled water:

“Recent research suggests that there could be cause for concern, and that the issue should be studied closely. Studies have shown that chemicals called phthalates, which are known to disrupt testosterone and other hormones, can leach into bottled water over time. One study found that water that had been stored for 10 weeks in plastic and in glass bottles contained phthalates, suggesting that the chemicals could be coming from the plastic cap or liner. Although there are regulatory standards limiting phthalates in tap water, there are no legal limits for phthalates in bottled water -- the bottled water industry waged a successful campaign opposing the FDA proposal to set a legal limit for these chemicals.” – Natural Resources Defense Council

Wow. So, not only is bottled water as bad as tap, but it also contains freaky PLASTICS! Makes sense – think about how thin those plastic bottles are; any amount of heat at any point in the journey and…well, you get the picture.

The bottled water fad was just a bunch of Group Think , and it’s fading fast.

Here’s where Pureez steps in: Most filters do the same things bottling companies do (some series of mesh strainers, or some reverse-blahsmosis nonsense). Not Pureez! Pureez uses UV rays to kill microbes. Microbes can’t survive! Because these UV frequencies don’t occur naturally on earth (unlike mesh filters, which can never totally eliminate pathogens). Pureez is on the cusp of a revolution of plastic-free, super-pure water! No cancer-causing plastics, and no questionable tap. It's sure to be a hit this cyber tuesday :)

Let the revolution begin!