Water and who Dispenses it:
With the explosion of consumption in the bottled water market, the answer to this question is clear: Anybody and Everybody! And most of these self-watering aficionados operate under the assumption that any water is environmentally sound water.
The question really is: what will happen when people realize that environmental bottled water is nothing but a figment of the bottled water industry's imagination? Will they keep in drinking out of those plastic husks because it makes them look like they have a large disposable income. Do they drink water, bottled or without a bottle, because it's fashionable? If so, what happens when it is no-longer fashionable? Will they choose filters, go for an expensive water filter installation, or choose filtration systems that are external? IMO, Countertop Bottleless Water Coolers are the future: they advertise your consciousness of the issue, but aren't as expensive of a huge overhaul of home or office.
Certainly at this point there appears to be a connection between greenness and style, which we've discussed. That being the case, a lot of these newly environmentally conscious, whole foods luvin' consumers are bound to leave the bottled water market.
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